Your Video Production is a Reflection of Your Business
You've done the right thing and spent thousands of dollars on a high end website. You've spent even more money on marketing campaigns, including SEO, Pay-Per-Click and traditional advertising. However, if you're making videos about your company, products, services, exciting news or training videos in-house, then you're making a big mistake. Cheaply made videos, or those that are poor quality, are a refection of your business too. It's important that your corporate production look as good as your printed marketing materials and the content on your website.
A lot of companies make the mistake of thinking that their homemade style videos are endearing. The problem is, it's difficult to be objective if you're the one that wrote, directed or acted in the video. Most people don't see themselves clearly, and your staff isn't likely to put their foot in their mouths telling you that you got it wrong. If you've got power over whether they have a job, they may not be willing to tell you that your final results are less than stellar.
This is when using a professional company is warranted. You need to have a professional video crew to film your videos so that your results are just as good as everything else your company does. Though, if you want to write and act in your own video, you can do that. You just need to put away your personal video recorder and let men and women come in that have professional quality equipment.
There is a huge difference between the camera equipment you can get at your local Best Buy and the equipment that a professional camera crew will use. Their cameras can cost $5,000 to $100,000 or more, depending on the type of filming that they do. In addition, they have the right accessory equipment, such as boom mics, tripods, EPF boards, lenses, stabilizers, gimbals, rigs and so on. You get the idea, it's highly unlikely that you're going to have the necessary tools to create a professional quality video. However, you have access to people that do, and you don't have to spend a fortune to work with them.
There are thousands of freelance video crews just hungry for work. However, it's probably best that you don't hire a crew directly. The reason for this is that you probably don't have the knowledge needed to determine if the equipment the crew has is right for your job. There are companies dedicated to helping you find the right camera crew. They will vet each person to ensure that you're not providing a crazy person with access to your company and staff. These consultants make it easy to get the talent you need quickly and easily.
You owe it to your business to go all the way when it comes to professionalism. Making sure that you're videos, no matter what they are for, are a high quality can help fill the gap in your marketing and when sharing your business with others in general.